Leon
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How to use HTML When Sending Safelist Ads - Part 1Hi Everyone,
There have been questions about how to make our links clickable when the
link is being sent by Safelists.
Usually, there is a box at the bottom in the credit based Safelists that allows
for you to input the link that you want people to visit for credits. That is
usually the only clickable link in most Safelist ads. Some will allow links to
be clickable but it usually depends on the email software that you use.
Each Safelist handles the link differently and there is really no way to be
sure the link you place in Safelist ads will be clickable unless you send the
ad using HTML coding. However, there is often a problem using HTML in
email because many email systems will catch your email and classify it as
SPAM.
Therefore, Safelist members do not go to the SPAM folder to retrieve
email... they just delete it. Thus, your link will still basically remain
non-clickable.
I do send HTML ads when I am presented the option to do so. I prefer it
over text only ads because I can use tracking links and anchor other nifty
phrases as redirects to the site I want people to visit.
So, let's start with a discussion on what HTML coding should be used in our
email in order for it to be readable in HTML format. Let's start with a few
definitions and descriptions.
HTML CODE TAGS
<DIV> = This is the beginning tag that is placed before anything
else. It tells the email software receiving it that there is some HTML
coding and to recognize all codes that follow. This tag requires a closing
tag which is </DIV> and will be the last tag in the document so the
email software will know when you have ended the HTML formatting.
It is imperative to have the closing tags or your document will look like a
bunch of clutter on the page.
<P> = This is a tag for creating a paragraph or start a new
paragraph. It actually causes a double space between the lines of text
that you type. This tag requires a closing tag which looks like this </P>.
<BR> = This is the tag to use when you want to place a hard return
(or carriage return for those of you who remember using manual
typewriters). It simply causes a single space. By using two of these tags,
you can use double-space or create a new paragraph without using the
<P> tag. This is the only tag that does not require closing tags.
<FONT> = This tag is used to change the face, color, and size of
the letters or words in the document. Examples of proper formatting is
next.
<FONT face="Tahoma" color="red" size="4"> = This sets the font to be
Tahoma with a red color and the size approximately 16 point in normal
text sizes. Font tag requires a closing tag and is simply </FONT>.
No other coding is required to close a font tag. However, you must use a
font tag to change the type style, text colors and text size. You may
chose to only change one thing or any number of the choices in the font
tag. In all cases though, you must use a closing tag.
<B> = This makes the letters BOLD. This tag requires a closing
tag and looks like this </B>.
By now, you should have noticed what a closing tag is. I have placed a
forward slash at the beginning of the tag in every case. That is all it takes
to make a closing tag. So, I will not be showing the closing tags beyond
this point.
<I> = This Italicizes the letters that follow it. This tag requires a
closing tag.
<U> = This causes the letters that follow it to be underlined.
Requires closing a tag.
<OL> = This tells the email software to create a numbered list. OL
stands for Ordered List. Requires a closing tag after the last
list item.
<UL> = This tells the email software to create an Unordered
List. It will just place a bullet at the beginning of each line item.
This requires a closing tag after the last list item.
In order to create a list using either of the above lists, you need to
indicate the line items with the Line Item tag <LI>
and close each line item tag.
Check out Part 2 for the rest of the story because this has become quite
long and I have covered the most common things that you need to know
about the different HTML tags and their uses.
Peace,
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